2. Canadians will soon get access to opt-out tool for web behavioural advertising - TORONTO - Canadians who get creeped out by web ads that seem to know a little too much about their personal habits should have access in the coming months to an opt-out tool that will help fight the effect of so-called behavioural advertising.
4. New Mobile iPhone Application for Location-Based Virtual Advertising - HOUSTON, May 17, 2012 /PRNewswire-iReach/ -- They Creative Advertising introduces Knibbler™ iPhone application, a location-based advertising tool for individuals and small business owners. Using the dynamic ...
5. Canadians to get access to opt-out tool for web behavioural advertising - Canadians who get creeped out by web ads that seem to know a little too much about their personal habits will soon have access to an opt-out tool that will help fight the effect of so-called behavioural advertising.
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6. Sweeney: Facebook Advertising Money Is In the Movies - GM has learned what the savvy marketers already knew - people are not looking to buy on Facebook...yet. Facebook users believe their life (and the lives of their friends) is the most entertaining of 24/7 cinema; because they are the stars.
8. Hold The Phone — How The Future Of Web Advertising Is Linked To The Call - We're all now familiar with how adwords campaigns on Google work. You buy keywords commonly used in search terms, such as "plumber in X town", and send people to a response mechanism, usually a web site. But increasingly that response mechanism is not a just a web site but a phone number as well - sometimes it's even just a phone number. But these days it's rarely an ordinary number - it's ...
