1. Facebook confronts a delicate balancing act - Facebook Inc. has a dilemma: How can it increase advertising revenue without alienating its network of 845 million friends?
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2. Facebook’s ad challenge - Facebook’s balancing act While Facebook earned $3.7 billion in revenue last year, mostly from ads, it will still have to prove to investors that it can grow those numbers. That will mean finding new ways to let advertisers access its base of 845 million users. Few companies rely so heavily on advertising, and the market has been skeptical of those models even though a Facebook ad can reach 65 ...
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