1. Facebook Ads, Google Ads, GM And Advertising That Doesn't Work - Facebook Ads are not working for GM (General Motors). So what. Those advertisements must be working for someone, somewhere or the internet juggernaut would not be on track for the much talked about Facebook IPO. Here?s the reality: Internet advertising, or any advertising, is a numbers game just like playing in a casino. If you play long enough, or at certain games, you?ll get a return on ...
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2. GM Punts Super Bowl Advertising - Just days after creating an uproar on the Internet after announcing it would be pulling $10 million from Facebook ads, General Motors has announced it will no longer be advertising during the Super Bowl. The reason? It's too expensive. The Wall Street Journal reports the move as part of GM's major overhaul of its global marketing operations. GM's...
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3. 13. Focus on advertising effectiveness - THE effectiveness of advertising campaigns has become a much more important issue nowadays due to the pressure on marketing budgets and the tougher environment for achieving sales growth.
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4. China protests U.S. ruling on cheap solar gear - China's government Friday rejected a U.S. antidumping ruling against its makers of solar power equipment and Chinese manufacturers warned possible higher tariffs might hurt efforts to promote clean energy.
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5. Focus on advertising effectiveness - THE effectiveness of advertising campaigns has become a much more important issue nowadays due to the pressure on marketing budgets and the tougher environment for achieving sales growth.
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6. ValueClick Plunges On Results, Forecast - ValueClick Inc. saw its shares plunge more than 26% to $15.98 on Thursday morning - giving up all of its gains for the year - after the Internet advertising company mised its revenue forecast for the first quarter.
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7. Market Report: Sun shines in California but it's gloomy in London - Where, oh where, is Britain's answer to Facebook? The social networking website's mega-float on New York's Nasdaq was the only excitement at the end of a week to forget for the Footsie, which fell every day. But anyone looking to find decent internet companies listed on the London stock market would struggle.
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8. Psst! What if Facebook Is Actually Cheap? - Everyone seems to think that Facebook is overpriced. That's funny.
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9. Poptent's amateurs sell cheap commercials to big brands - A 'crowdsourced' video production studio, Poptent has gathered 50,000 writers, directors, cinematographers and animators to make ads for American Airlines, Intel, Jaguar, General Mills and others. Build-a-Bear Workshop was introducing a line of stuffed animals called smallfrys and wanted to reach moms through Facebook. One video used in the online promotion showed a woman pulling up to a fast ...
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10. Did GM Pop Facebook's IPO Bubble? - Though the announcement that the auto giant will pull its paid advertising from Facebook is unlikely to seriously undermine the latter’s upcoming IPO, it surely will cast a shadow over the much-hyped event.
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