1. Focus on advertising effectiveness - THE effectiveness of advertising campaigns has become a much more important issue nowadays due to the pressure on marketing budgets and the tougher environment for achieving sales growth.
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2. 13. Focus on advertising effectiveness - THE effectiveness of advertising campaigns has become a much more important issue nowadays due to the pressure on marketing budgets and the tougher environment for achieving sales growth.
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3. The Future of TV - Kris Magel, evp, director national broadcast at Interpublic's Initiative, says it's a technique that has worked very well in the digital space via contextual and behavioral targeting. Says Magel: "The goal of the entire effort is raise the value and effectiveness of inventory for advertisers."
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4. GM to drop Facebook ads due to low consumer impact - DETROIT/SAN FRANCISCO (Reuters) - General Motors Co said on Tuesday it will stop advertising on Facebook, even as the social networking website prepares to go public, with a source familiar with the matter saying the automaker had decided Facebook's ads had little impact on consumers. The decision by GM, the third-largest advertiser in the United States, marks the first highly visible crack in ...
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5. Advertising is only 41% effective, says Prof John Philip Jones - There's robust evidence that advertising effectiveness is no more than 41 per cent so advertising hasn't got much to be proud of, said Prof John Philip Jones, author and brand guru, speaking at Goafest 2012. In a lecture on ‘Adding Drive to Magical Ideas’, he discussed the use of empirical data to define advertising strategy and to make decisions.
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6. What if We Tossed Out the Advertising Model? - Advertising and much of marketing is still based on sending crafted messages to a broad demographic or psychographic group at a time. Okay, so what if it is avowed to be 97% ineffective or even less than that, you really needed that junk mail, right? That DVR you installed is really there so you can enjoy each commercial in their full glory, am I right? As long as the revenue it generates is ...
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7. Facebook advertising failing to click with users, according to new study - Click-through rate for advertising just 0.05 per cent, compared to 0.4 per cent for Google
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8. General Motors stops advertising on Facebook - General Motors said it will stop advertising on Facebook, even as the social networking website prepares to go public. Related Stories Facebook's prospects may rest on trove of data
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9. GM stops advertising on Facebook due to low consumer impact - General Motors said on Tuesday it will stop advertising on Facebook, according to a Reuters report. A source familiar with the automaker's plans said the company’s marketing executives decided Facebook ads have had little impact on consumers.
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10. Turn Expands Video Advertising Capabilities, Updates Product Names - REDWOOD CITY, CA-- - Turn today expanded its cross-channel campaign management capabilities with the introduction of advanced video advertising features: video engagement optimization and video companion ...
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