1. As Facebook grows up, it courts Madison Avenue - (Reuters) - About a year ago, when it became clear that taking Facebook Inc public was a matter of when not if, Chief Operating Officer Sheryl Sandberg went out and poached Carolyn Everson, then global advertising head at Microsoft Corp. Landing an executive with Everson's pedigree was a coup - prior to Microsoft, she was a top advertising executive at Viacom Inc's MTV Networks and at Walt ...
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2. Doritos Is Most Popular, But Chevrolet Is Super Bowl's Runaway Winner - Fans of the New York Giants and New England Patriots are likely spending most of today in hangovers of either glory or lament, respectively. But they are only a portion of over 100 million viewers who tuned in to the game last night. For many of the other viewers, however, football took a back seat to the annual slate of Super Bowl commercials.
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3. Five Secrets Of A Winning Super Bowl Ad - This article is by Peter Daboll, CEO of Ace Metrix. It's t-minus one week from the Super Bowl, and while most creative decisions have been made by now for this year's sold-out advertising show, few readers of this column will be surprised by how many haven't.?? As creative teams are putting the finishing touches on ...
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4. comScore Releases Report, "Next-Generation Strategies for Advertising to Millennials" - RESTON, Va., Jan. 24, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR - News), a leader in measuring the digital world, today released the report Next-Generation Strategies for Advertising to Millennials, highlighting ...
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5. Upscale Latino Consumers in the U.S. - NEW YORK, Feb. 6, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Upscale Latino Consumers in the U.S. http://www.reportlinker.com/p0769025/Upscale-Latino-Consumers-in-the-US.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Home_Building_and_ImprovementHighlighting ...
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6. Salem Communications Appoints Phil Boyce Vice President, Director of Spoken Word Format - CAMARILLO, CA-- - Salem Communications Corporation , a leading U.S. radio broadcaster, Internet content provider, and magazine and book publisher targeting audiences interested in Christian and family-themed ...
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7. Facebook Courts Madison Avenue Ahead of Its IPO - Facebook realized it needed to strike a more cooperative tone with Madison Avenue ahead of its initial public offering and the accompanying intense scrutiny on profit growth.
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8. Velti Survey Shows Half of Mobile Users Who Watch the Super Bowl Will Check Device up to 10 Times During the Game; One ... - Velti , the leading global provider of mobile marketing and advertising technology, shared today a nationwide poll showing nearly 60 percent of mobile users plan to look at or use their mobile device during this year’s Super Bowl.
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9. Some Say New York City Health Ads Should Inspire, Not Scare - The city health department’s campaign to jolt New Yorkers out of their bad habits has drawn some criticism for its negative approach.
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10. Study Proves That TV 2.0 Media Planning Can Extend Reach, Achieve Higher Brand Recall, and Be More Cost Effective - YuMe, the operating system for TV 2.0, today announced the results of a joint study with Nielsen, which quantifies the true impact of online video when combined with a major CPG TV advertising campaign: reach, frequency, and recall increase substantially even as the CPM rate decreases.
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