1. Mirror Image Internet Joins Interactive Advertising Bureau - Mirror Image® Internet, the leading provider of real-time Solutions-as-a-Service capabilities for online companies worldwide, today announced that it has been accepted as a member
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2. Digital Devices Drive Multitasking & Multiscreen Advertising Opportunities, According to Two New Studies From IAB - NEW YORK--(BUSINESS WIRE)--Connected devices are proliferating like never before, and consumers are adopting multitasking behavior in increasing numbers. These trends are the focus of two unique and timely studies – “Screens to the nth” and “The Multiscreen Marketer” – released today by the Interactive Advertising Bureau at the IAB Innovation Days @ Internet Week “Screens(n)” conference in New ...
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3. IAB: 2011's record-breaking Internet ad revenues, mobile makes its mark - The Interactive Advertising Bureau has released Internet ad revenue figures for 2011 that show it was a record-breaking year in which mobile made its mark.
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4. Internet ad revenue hit $31 billion last year - New York—Expenditures on Internet ads accelerated through 2011 to reach a record $31 billion for the year, up 22% over 2010, according to the Interactive Advertising Bureau.
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5. Internet ad revenue hit $31.7 billion in 2011, topping previous record - Internet advertising revenue soared to a record high of US$31.7 billion in 2011, up 22 percent from 2010, according to a report released Wednesday by the Interactive Advertising Bureau and conducted by Pricewaterhouse Coopers. read more
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6. Tech bits: Web advertising jumps 22 percent; Spotify, Coke reach advertising deal; Symptoms of a bad power supply - In the News Web advertising jumps 22 percent in 2011 Internet advertising reached a record $31 billion last year – a gain of 22 percent over 2010 spending, according to a report released Wednesday by the Interactive Advertising Bureau. Advertising tied to Internet searches continues to dominate the category, accounting for 46 cents of every dollar spent online. Revenues for search advertising ...
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7. Convenience & Mobile Ads Rank as Top Drivers of Mobile Phone Shopping Activities, According to Study by IAB Mobile ... - The IAB Mobile Marketing Center of Excellence today released “The IAB Mobile Phone Shopping Diaries,” research that unveils that mobile advertising is a key driver of smartphone and feature phone shopping.
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8. IAB Innovation Days: Everything is a screen these days - New York—Marketing integration seems to mean one thing these days to Randall Rothenberg, president-CEO of the Interactive Advertising Bureau: “Everything is a screen,” Rothenberg said, kicking off IAB's third annual Innovations...
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9. IAB Launches Digital Media Sales Certification to Set New Professional Benchmark for the Interactive Advertising ... - NEW YORK--(BUSINESS WIRE)--Until now, the digital advertising field has lacked professional benchmarks such as the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with today’s announcement by the Interactive Advertising Bureau (IAB) establishing the first-ever educational standard for digital media sales forces with the launch of the “IAB Digital Media Sales ...
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10. FBI warns web users about losing Internet access following hackers' advertising scam - Washington, April 22 (ANI): The Federal Bureau of Investigation (FBI) has warned that thousands of web users worldwide could lose Internet access after a hackers 'adverting scam infected computers.
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