1. Vice Is Coming for Your TV - At 3:15 on Thursday afternoon, Shane Smith, the voluble, bear-like co-founder of Vice Media, walked into the Soho loft space that had been selected as this year's headquarters for Internet Week New York, the annual confabulation of all things digital.
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2. Barbara Lippert's Game Changers - In the past 30 years, there's been plenty of great advertising, but only a handful of campaigns truly changed the rules. Here are three of them: one from the '80s, one from the '90s and one from the current decade.
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3. Facebook lacks the OMG factor - After its historic sharemarket float, Facebook is valued at about one-third of Greece's gross domestic product. It is a figure that says much for the eight-year-old internet company, less so for the Mediterranean economy.
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4. The New Culture Jamming: How Activists Will Respond to Online Advertising - A preview of what the next wave of anti-corporate activism might look like. Call it Big Dada: speaking noise to power.Through the 1990s, a practice called " culture jamming " grew in popularity ...
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5. Facebook lacks OMG factor - After its historic sharemarket float, Facebook is valued at about one-third of Greece's gross domestic product.
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6. Internet Video Gives Rise To Infomercial Resurgence - NBA Stars Appear in Nike Campaign LOS ANGELES--NBA All-Stars Kevin Garnett, Gary Payton and Tim Hardaway appear as the "Fun Police" in a new Nike TV campaign, which broke last weekend.
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7. Sometimes marketers are so caught up with advertising they tend to ignore channels and pricing: Kevin Lane Keller - Professor Kevin Lane Keller’s Strategic Brand Management is held as the bible of branding by many students of business and practicing managers. The E B Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College, tells Sayantani Kar that brands should not get flustered by the social media, on the sidelines of an event organised in Mumbai by Draftfcb Ulka’s Cogito Consulting ...
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8. First Person: What’s in a Business Name? - The first way customers know what your business does is through the name. Choose one that tells what you offer or relates to what you do. While many people choose to name their business after themselves, it won't necessarily help bring in business, unless you or your family already is famous. If not, you have to spend a lot of money advertising that you, Bob Smith, sell tires, or desserts, or ...
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9. Louis C.K., The Onion honored with video and media Webby Awards - With more than 130 regular categories, the Webby Awards, known as the Oscars of the Internet, announced winners for their 16th edition on May 1, honoring innovations in the digital and Internet world. Among winners in media and online video content were comedian Mouis C.K., websites The Onion and Funny or Die, and online TV series The Confession.
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10. 16th Annual Webby Award Winners: The Complete List - The 16th annual Webby Awards are upon us, and Mashable has an exclusive list of all the winners.
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