1. Focus on advertising effectiveness - THE effectiveness of advertising campaigns has become a much more important issue nowadays due to the pressure on marketing budgets and the tougher environment for achieving sales growth.
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2. 13. Focus on advertising effectiveness - THE effectiveness of advertising campaigns has become a much more important issue nowadays due to the pressure on marketing budgets and the tougher environment for achieving sales growth.
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3. GM spurns pricey SuperBowl ads - General Motors said Friday it will skip the next SuperBowl advertising extravaganza because ads cost too much, just days after it pulled online ads from social network Facebook.
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4. Vizu Provides Proof Points for Social Media Advertising - Announces Initiative to Benchmark the Brand Building Efficacy of Different Social Media Tactics and ChannelsSan Francisco, CA (PRWEB) May 18, 2012 Vizu Corporation, an online ad technology company that enables advertisers and publishers to measure and optimize Brand Lift in real-time, today announced the availability of a series of case studies developed to evaluate the effectiveness of ...
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5. General Motors to stop advertising on Facebook - General Motors, the world’s largest automaker and third biggest advertiser in the U.S., plans to stop advertising on Facebook, The Wall Street Journal reported on Tuesday. After meeting with Facebook managers to address concerns, the company’s marketing executives were left unconvinced of the effectiveness of the site’s advertising methods, claiming its paid ads had little impact on consumers ...
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6. The Future of TV - Kris Magel, evp, director national broadcast at Interpublic's Initiative, says it's a technique that has worked very well in the digital space via contextual and behavioral targeting. Says Magel: "The goal of the entire effort is raise the value and effectiveness of inventory for advertisers."
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7. DMG Anti Click Fraud Solution Boosts Trust in Mobile Advertising - RA'ANANA, Israel, May 15, 2012 /PRNewswire/ --Traffiliate for Mobile now provides more accurate measurement of mobile ad effectiveness DMG (DSNR Media Group) - a leading provider of digital advertising ...
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8. Facebook advertising failing to click with users, according to new study - Click-through rate for advertising just 0.05 per cent, compared to 0.4 per cent for Google
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9. Turn Expands Video Advertising Capabilities, Updates Product Names - REDWOOD CITY, CA-- - Turn today expanded its cross-channel campaign management capabilities with the introduction of advanced video advertising features: video engagement optimization and video companion ...
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10. GM pulls Facebook advertising - General Motors has confirmed it is pulling $10 million dollars of advertising from Facebook at least temporarily.
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