1. Professor awarded grant to research online advertising effectiveness - Online advertising is a fast-growing source of revenue in the advertising industry. According to a report released by the Interactive Advertising Bureau and PricewaterhouseCoopers, online advertising revenue for 2010 totaled at $26 billion.
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2. As Facebook grows up, it courts Madison Avenue - About a year ago, when it became clear that taking Facebook Inc public was a matter of when not if, Chief Operating Officer Sheryl Sandberg went out and poached Carolyn Everson, then global advertising ...
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3. Dealer.com Advertising Combines Paid Search & Display Advertising with Inventory & Incentives - Burlington, VT -- Dealer.com, the global leader in online marketing solutions for the automotive industry, today launched Dealer.com Advertising, the industry's first integrated automotive advertising ...
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4. Daniel Kreiss: Yes We Can (Profile You): A Brief Primer on Campaigns and Political Data - Campaigns are increasingly tailoring political communications down to narrowly defined segments of the electorate, even as they undermine privacy and democratic practice.
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5. Guangming Online Selects Red Loop Media as Mobile Advertising Service Provider - BEIJING and REDMOND, WA-- - Red Loop Media, a leading provider of mobile cloud marketing services, today announced that it has been selected by Guangming Online to provide mobile advertising services for ...
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6. Real Estate Online Marketing - Social Ads vs Banner Ads - Back At You reviews the state of the ad market for small business. Analyzing the effectiveness of Social ads vs banner ads.Los Angeles, CA (PRWEB) January 31, 2012 Back At You, a social media marketing company focused on creating and executing online marketing strategies for small businesses, reviews the state of online advertising as it pertains to small business and, in particular, the Real ...
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7. Super Bowl ads battle for championship - The pressure was on. The tension was thick. And then, there were yawns in between.
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8. VINDICO Sees Strong Growth for Online Video in Europe in 2012 - VINDICO, the leading online video ad management platform, has commenced operations in London, Paris and Madrid. VINDICO now offers European advertisers a video ad platform to seamlessly serve, track and measure all of their online video advertising.
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9. Why 2012 Is the Year of Mobile Advertising - Ernie Cormier is the CEO and president of Nexage, the leading mobile advertising exchange. You can follow Nexage on Twitter @Nexage and read Nexage’s blog here.
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10. eXelate Announces Alliance with Nielsen Catalina Solutions - NEW YORK, Jan. 31, 2012 /PRNewswire/ -- eXelate and Nielsen Catalina Solutions, two leading players in the shopper insights, data marketing and online advertising industries, are joining forces to help ...
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