1. Japan's NTV to Sell HD Clips for Online Ads - Gavin J. Blair Nippon Television Network is linking with stock photo and video company Amana Holdings to create high-definition clips from its old programs to sell for use in online advertising. read more
|
2. HD Advertising for Hispanic TV Audiences Lags Behind National Averages - Despite strong high-definition TV adoption by Hispanic audiences, Hispanic broadcast stations and networks lag behind non-Hispanic broadcast TV outlets in HD adoption and viewers of Hispanic television, experience the lowest rate of HD advertising among all TV audiences, according to the Q1 2012 HD Advertising Trends Report released today by Extreme Reach, a leading provider of HD video ...
|
3. The AdweekMedia Plan of the Year - Branded entertainment Webisodes have been popping up on the Internet lately almost as frequently as those infuriating “your mailbox is full” e-mail messages.
|
4. Court settles wrangle over definition of gambling - A legal wrangle over the definition of gambling was settled in the Court of Appeal today.This follows an advertising campaign by TV Works, the operating company of TV 3 and C4, for the online Asia pacific poker tournament in late...
|
5. UM hires London planner Tom Dodd for strategy role - Media agency UM has hired Tom Dodd as associate strategy director in its Sydney office. Dodd was previously communications director at MEC London where he led planning across clients including Lionsgate Films, Colgate, Sony Ericsson and whiskey brand The Famous Grouse. Prior to MEC he was a communications planner at the UK’s Goodstuff Communications. He will work on [...
|
|
Promote a virtually unlimited number of website URL's
with one easy-to-manage rotator URL... FREE!
CLICK HERE to Set Up Your Free Account Now.
|
|
|
6. One in two punters don't mind cookie-spewing stalking ads - Survey: Do not track, or do if you want Nearly half of UK internet users are happy for advertisers to track their online activity in order to deliver more targeted ads, according to new survey figures.…
|
7. DMG turns to Michael Bublé for smoothfm launch - DMG Radio Australia’s first marketing campaign for new easy listening station smoothfm will feature Michael Buble, who will be presenting a weekend show for the first six weeks of the new new network. In the ad created by Ted Horton’s Big Red, Buble makes a cup of tea for a busy mum relaxing with his [...
|
8. ‘Farm punks’ targeted with Absolut launch of premium vodka brand Elyx - Vodka brand Absolut has launched new sub brand Elyx, targeting a demographic it has labelled “farm punks”. The premium brand, retailing at a recommended $64.95, is aimed at hipsters looking for more low key, crafted brands, Absolut claims. The product is the furthest that Absolut has moved into the premium market in Australia. According to [...
|
9. Vice to present branded content screening at Mumbrella360 - Youth title Vice is to curate a screening of the best examples of brand funded web content for delegates to Mumbrella360. Brand Rolled will take place at the Chauvel cinema in Paddington on the evening of June 7, after the end of the main Mumbrella360 conference. Mumbrella360 takes place at the Hilton Hotel in Sydney [...
|
10. Finding true meaning in memes - The Webby Awards have introduced a new category in their Brobdingnagian effort to find excellence on the Web: Best Meme. It might be the most interesting thing they’ve done. Alternately cutting edge and creaky, the Webbys are the Macy’s Thanksgiving Day Parade of online recognition — celebrated, ever-ballooning, tossing candy at the Internet. Monday evening’s ceremony, streamed online and hosted ...
|
