1. Ultra-Targeted Advertising: Man Uses Pandora For Marriage Proposal - When I was younger, my parents liked to listen to the big soft rock stations in Los Angeles. Once in a while, the sappy love songs would be interrupted by an emotional song dedication from a boy/girlfriend to their significant other. It was awkward, but also kind of beautiful. But mostly awkward. Now it sounds like Pandora has made an impressive gesture toward keeping that tradition alive, while ...
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2. Facebook Adverts Don't Work - General Motors Leaves Site Due to Poor Sales - General Motors has removed its paid adverts from Facebook, stating that they do not increase car sales.
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3. Research and Markets: Paid Advertising In Social Media - Research and Markets has announced the addition of the "Paid Advertising In Social Media" report to their off
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4. Southwest Airlines Rapid Rewards Welcomes e-Miles® Onboard - DALLAS, May 17, 2012 /PRNewswire/ -- Southwest Airlines (NYSE: LUV) announced today the addition of e-Miles as a new Partner of the carrier's frequent flyer program, Rapid Rewards. e-Miles is an opt-in ...
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5. Advertising Funded Free Wi-Fi for London, UK - UK based Wi-Fi network operator, Spectrum Interactive says that it has signed a location based advertising deal with Selective Media to promote local retail stores in the London area.
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6. Velti Schedules Update Call to Discuss Key Financial Metrics - DUBLIN, Ireland and SAN FRANCISCO, Calif. -- Velti plc , the leading global provider of mobile marketing and advertising technology and solutions, today announced a call to discuss key financial metrics ...
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7. Mont. campaign-finance restrictions ruled unconstitutional - Federal judge strikes down laws that require attack ads to disclose targeted candidates’ voting records and that bar such ads from containing knowingly false statements.
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8. Facebook pitched free pages, GM dropped its paid ads - Facebook may only have itself to blame for why General Motors rained on its IPO parade this week.
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9. Young men 'bombarded' by sports betting - YOUNG men feel bombarded and targeted yet still drawn in by the level of sports betting advertising they are seeing.
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10. GM ad move followed failed Facebook pitch: sources - DETROIT/NEW YORK (Reuters) - Facebook may only have itself to blame for why General Motors rained on its IPO parade this week. GM announced the decision to drop Facebook paid ads on Tuesday in what was the first highly visible crack in Facebook's strategy and illustrated doubts about its perceived advantage over traditional media. GM's decision followed Facebook officials' failure to convince ...
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