1. General Motors ditches Facebook advertising - Automotive behemoth General Motors has ditched its Facebook advertising plans, the car company has confirmed, though it intends to continue using the social network for free outreach to consumers. GM gave no specific reason publicly for its decision to cease using Facebook adverts, but a source familiar with the decision told WSJ that the campaigns “had Read The Full Story
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2. Facebook Adverts Don't Work - General Motors Leaves Site Due to Poor Sales - General Motors has removed its paid adverts from Facebook, stating that they do not increase car sales.
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3. UK Car Insurance Company Selects New Advertising Agency From Marketing Quotes To Handle TV Advertising Campaigns. - A UK based car insurance company has recently selected a new advertising agency from the Marketing Quotes price comparison site, to handle their TV advertising campaigns. Due to the rising costs of advertising, the decision was made to compare advertising costs and select a new agency.Basingstoke, UK (PRWEB UK) 25 April 2012 Advertising for insurance is highly popular for TV advertising and as ...
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4. Media Guru Spouts Off At Non-Comm - Today's free at noon concert with Norah Jones, Willie Nelson and Brandi Carlisle (broadcasting on 88.5 FM) is the most visible event of this week's non-commercial radio conference Non-Comm meeting here. But for Gizmo Guy, there was lots more to take away from media guru Paul Marszalek's "Digital State of the Union" address yesterday.
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5. Dear Facebook Fan: We Still 'Like' You. Signed, Your GM - In case any Facebook users got the wrong impression from General Motors' decision to discontinue advertising on the ubiquitous site, the company has made things very clear today on its own free Facebook page: The company still loves its Facebook cohort.
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6. Car Insurers Lose Traction Despite Deluge of Advertising - Flo, the charismatic Progressive pitchwoman. The endearing, geeky gekko from Geico. The ersatz college professor from Farmers Insurance's "university." The cloying pitchman for Nationwide. State Farm and its continual cast of celebrities, lately including the magician David Copperfield. The intonations of hip actor John Krasinski voice-overing TV ads for Esurance.
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8. Ford and GM Sparring in Facebook Ads - COMMENTARY | The "new GM" is behaving a lot like the old GM with an ill-timed announcement that it is dropping paid ads from Facebook in the same week the Internet giant is going public. Reuters today explains that effective social media advertising is not just a matter of buying ad space and eyeballs.
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9. GM to drop Facebook ads due to low consumer impact - General Motors Co said on Tuesday it will stop advertising on Facebook, even as the social networking website prepares to go public. While GM gave no specific reason for dropping Facebook ads, a source ...
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