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1. Instant Ads Set the Pace on the Web (New York Times) - Companies like Google, Yahoo and Microsoft let advertisers buy ads in the milliseconds between the time someone enters a site’s Web address and the moment the page appears.
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2. YouTube Deploys Ads on Mobile Site (Mashable) - YouTube will now display banner ads on the mobile version of its website. Google made the announcement in a blog post today, enticing would-be advertisers to sign up by saying that users of its mobile video website are tech-savvy early adopters with cash to spend — the ideal ad demographic. Google’s all about the mobile ads nowadays; it acquired mobile ad network AdMob for $750 million last ...
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3. More 3-D Ads Coming to a Theater Near You (Mediaweek) - More 3-D cinema ads are just around the corner. Nearly 14,000 movie theaters operated by the three largest theater chains are set to install digital projection systems from Digital Cinema Implementation Partners, a joint venture of AMC Entertainment, Cinemark Holdings and Regal Entertainment Group.
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4. Expedia Media Solutions Grows Marketing Partnerships With Destinations Worldwide (redOrbit) - BELLEVUE, Wash., March 10 /PRNewswire-FirstCall/ -- Expedia® Media Solutions, the ad sales division of Expedia, Inc., continues to gain momentum as a key marketing partner for destination organizations around the globe, creating highly effective campaigns that have proven to increase tourism and hotel bookings for their partners' destinations.
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5. MSN Video takes on BBC iPlayer with online TV service (Guardian Unlimited) - Free web TV service offers 1,000 hours of shows licensed from BBC Worldwide and production companies See the MSN Video Player Microsoft's MSN Video is to launch a free catch-up TV service in the UK on Thursday to try to compete with the BBC's iPlayer – but including 30-second adverts before, during and after each programme. The iPlayer, which like the original BBC content has no ads, is one of ...
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6. Expedia Media Solutions Grows Marketing Partnerships With Destinations Worldwide (PR Newswire via Yahoo! Finance) - Expedia® Media Solutions, the ad sales division of Expedia, Inc., continues to gain momentum as a key marketing partner for destination organizations around the globe, creating highly effective campaigns that have proven to increase tourism and hotel bookings for their partners' destinations.
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7. FTC May Put Kibosh on Google's AdMob Deal (E-Commerce Times) - Google's proposed $750 million acquisition of the mobile ad network AdMob may be subjected to a protracted period of regulatory scrutiny. The FTC reportedly is seeking sworn declarations from at least two of Google's competitors. Google announced its intent to buy AdMob in November 2009, in a stock deal that would make it the company's third-largest acquisition.
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8. Lexus Launches Hybrid Marketing Campaign (Automotive Fleet) - TORRANCE, CA - For the first time, Lexus has launched a marketing campaign that showcases all four of the brand's hybrid vehicles currently in market: the RX 400h, GS 450h, LS 600h and HS 250h.
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9. U.K. to Regulate Social Network Marketing (ClickZ) - Marketers and brands using social networks will soon find their activities regulated by the U.K.'s Advertising Standards Authority.
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10. ImpreMedia and Top Rank Announce Innovative Multiplatform Marketing Campaign to Support March 13 Pacquiao vs. Clottey ... (Business Wire via Yahoo! Finance) - NEW YORK----ImpreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print has partnered with Top Rank, Inc. to develop a dynamic multimedia program to deliver pay-per-view subscriptions to the World Boxing Organization welterweight showdown between Manny Pacquiao and Joshua Clottey.
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