1. How Web Advertising May Go (Slashdot) - Anti-Globalism sends us to Ars Technica for Jon Stokes's musing on the falling value of Web advertising. Stokes put forward the outlying possibility — not a prediction — that ad rates could fall by 40% before turning up again, if they ever do. "A web page, in contrast, is typically festooned with hyperlinked visual objects that fall all over themselves in competing to take you elsewhere ...
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2. Forecast 2009: Local TV and Radio (Mediaweek) - As advertisers and agencies seek to capitalize on one of the best buyers’ markets ever, TV and radio stations are working to adopt new business models and innovative sales approaches to keep rates and business intact. Doing things differently (with far fewer employees on staff and on air) may be the only solution to dealing with a shrinking advertising market that often turns into a losing game ...
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3. Promotion gives drivers free ride (The Topeka Capital-Journal) - An advertising campaign promising to make drivers thin left wallets a little plumper Monday.
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4. Hotels scrutinize online feedback in hopes of luring more travelers (BizJournals) - Christopher Orr, director of sales and marketing at the Renaissance Baltimore Harborplace Hotel, admits to surfing the Web at work — and he doesn’t apologize for it. In fact, he regularly shares his findings with the hotel’s management team.
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5. Will Work for Praise: The Web's Free-Labor Economy (E-Commerce Times) - It's dawn at a Los Angeles apartment overlooking the Hollywood Hills. Laura Sweet, a graphic designer in her early 40s, sits at a computer and begins to surf the Net. She searches intently, unearthing such bizarre treasures for sale as necklaces for trees and tattoo-covered pigs. As usual, she posts them on a shopping site called "ThisNext.com."
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6. Consumer-Rated.com Rates Work-at-Home Data-Entry Jobs (PRWeb) - Consumer-Rated.com purchased several Work-at-Home Data-Entry Job Programs to reveal which were scams and which were legitimate programs. From an initial field of programs, they found four legitimate opportunities. (PRWeb Jan 5, 2009) Read the full story at http://www.prweb.com/releases/work_at_home/data_entry/prweb1731014.htm
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7. Search Marketing Expo - SMX West Rates Increase January 10, 2009 (PRWeb) - Silicon Valley search engine marketing (SEM) conference features more than 50 sessions programmed by the editors of Search Engine Land; All Access pass rate of $1195 expires at 11:59PM PST on January 9 (PRWeb Jan 5, 2009) Read the full story at http://www.prweb.com/releases/2009/01/prweb1811864.htm
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8. Consumer-Rated.com Rates Work-at-Home Data-Entry Jobs (PRWeb via Yahoo! News) - Consumer-Rated.com purchased several Work-at-Home Data-Entry Job Programs to reveal which were scams and which were legitimate programs. From an initial field of programs, they found four legitimate opportunities.
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9. Kansas City Kansan will move to Web-only publication (BizJournals) - The Kansas City Kansan will cease publishing a print newspaper next week and move to a Web-only publication.
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